Dansko Business Update: 04.30.2020
On behalf of Jim Fox: Given that we are at the end of April and nearly seven weeks into Pennsylvania’s stay at home order, I want to provide a brief business update. In previous updates, I have referenced the “unprecedented level of economic uncertainty”, how all of Dansko’s stakeholders are “under severe stress”, and how the pandemic has “wreaked havoc on everyone’s ability to do business.” Unfortunately, these conditions remain unchanged. The overall impact from the last seven weeks has been a historic level of order cancellations, holds, and delays, leaving open orders for the rest of 2020 well below (34%) last year’s level. While we will work hard to turn the tide, we expect Dansko to fall substantially short of 2019’s performance and our 2020 budget expectations. The level of uncertainty remains high, and retail may not be close to “normal” until Fall 2021. Whenever the new normal occurs, we expect it to look substantially different with a continued shift of business to ...