Dansko Update 12/22/2020

 

On behalf of Jim Fox:

 

Dansko Team,

 

There is no question that 2020 has been a [insert your own buzzword… or “colorful” language here] year.

Please take a moment to consider what Dansko has been able to accomplish in this unusual year.

We still face several difficult months, but thanks to EVERYONE at Dansko, we will be ready to grow and do so much more in 2021.

 

THANK YOU to the team in the Distribution Center for being there every day working in masks and social distancing to ensure that Dansko can keep shipping shoes to our consumers and retailers!

 

THANK YOU to the B2C team from Marketing, IT, Operations, and Finance/Credit for driving extraordinary growth at Dansko.com and outlet.dansko.com and enhancing our connections with consumers!

 

THANK YOU to the Company Store team for being there every day to provide a safe environment for consumers, sell shoes, and be a positive presence in the community!

 

THANK YOU to the Credit & Collections team for working with retailers and making sure the payments keep coming in!

 

THANK YOU to the Customer Service team for helping retailers manage the uncertainty and responding to more consumer contacts than ever before!

 

THANK YOU to the Finance team for managing Dansko’s cash and expenses and ensuring Dansko’s financial stability!

 

THANK YOU to the HR & Facilities team for keeping payroll and benefits up to date and the buildings maintained and accessible!

 

THANK YOU to the Inventory Control team for keeping the product flowing and maintaining 100% inventory accuracy!

 

THANK YOU to the IT team for making sure that those working from home can stay connected and productive!

 

THANK YOU to the Marketing team for the quality and quantity of content and communications that increase Dansko’s brand awareness and keep us top of mind among our consumers!

 

THANK YOU to the Product Development team for the new collections, patterns, and colorways that have retailers and consumers excited for 2021!

 

THANK YOU to the Purchasing team for managing tremendous forecast uncertainty and keeping Dansko in stock!

 

THANK YOU to the Returns/Quality team for inspecting shoes and managing online consumer returns!

 

THANK YOU to the Sales team for working with sales reps and retailers to hold onto orders when appropriate and bringing in the at once and closeout orders that helped Dansko beat revised expectations!

 

THANK YOU to the Sourcing team for remotely managing a transition out of China factories and commercialization of new product!

 

While there is no way to recognize every contribution, it should be clear that EVERYONE contributed and is critical to Dansko’s future success.

 

Enjoy the holidays, THANK YOU for everything, and all the best for 2021!

Jim

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